Crafting ‘on-brand’ physical spaces for digital brands

Many digital brands are enjoying exponential growth rates. Start-ups can fast out-grow their initial workspaces and find they need to translate their brand into inspirational multi-use spaces where the boundaries between work and lifestyle, and retail areas and workspaces are becoming increasingly blurred.

Young digital brands that may have initially concentrated an producing an exceptional online presence, reach a stage of development where they require a physical environment that does their brand justice and unites their global spaces.

Net-a-Porter | Studiofibre bring the luxury brand to life across global workspaces

As pioneers in their fields, the natural next step is to commission a bespoke space that brings every fibre of their unique brand identity to life in bricks and mortar, through their design-language and bespoke furniture, fittings and finishes - spaces that reflect the unique elements of their brand identity.

Translating a 2d digital brand into a 3d physical space starts with a vast amount of research. This sort of ‘blank canvas’ work can be daunting, as there are often no existing design-codes to draw on. A deep understanding of the brand is vital, as is strong chemistry with the client. At Studiofibre, we immerse ourselves fully in the client’s business in order to ensure that our overall design scheme, and every bespoke detail amplifies their unique identity.

The skill lies in defining the key elements that make the brand ‘tick’ and developing a design language that brings that ‘personality’ to life. As designer-makers, we create and craft bespoke furniture for every project which allows us to truly personalize a space down to the last detail. We don’t offer an ‘off-the-peg’ solution or ‘house-style’.

The fast growth rates of today’s digital-brand success stories mean that spaces also have to be flexible, and able to continually evolve. For example, a 21st Century HQ not only needs to represent the brand, but has to help the businesses nurture its workforce, attract the best industry talent in this fiercely competitive sector, and ideally also act as a PR story and stakeholder perception tool.

Essentially every space has to deliver on multiple levels. As designer-makers with projects for Net-a-Porter, Farfetch and notonthehighstreet.com under our belt, we have a wealth of experience of bringing digital businesses to life via beautifully branded spaces.

For further information, please contact Fiona Livingston fiona@studiofibre.com

How your workspace design could be working harder for your business

You’ve established a great brand and your business is growing. Your team is expanding and naturally you want to hire the very best talent the industry has to offer. This means headhunting rather than advertising.

So how do you lure the people you want away from their existing jobs? 

How do you persuade them to take a leap of faith and join your team?
And once you’ve got them, how do you retain them?

There are clearly many factors at play in this process, but given that we all spend the majority of our waking hours at work, the environment we spend our time in is an increasingly important factor. 

Offices should be so much more than a place of work for your team.

For example, our client Natalie Massenet, the entrepreneur and founder of the phenomenally successful Net-A-Porter Group, has always maintained that the design of global Net-A-Porter offices have played a key factor in the success of the business.

In the nine years since we formed Studiofibre, we have designed creative concepts for and transformed the workspaces of many high-end household name brands including The Net-A-Porter Group, Farfetch, The White Company, Agent Provocateur, Dunhill, Bicester Village, The British Fashion Council and Not on The High Street. 

In our experience, the right workspace has a positive effect on businesses on multiple levels.

Staff Retention

A high staff turnover rate is a headache. Recruitment is a costly and time consuming process, and losing great people can have a negative impact on your business. Well-designed spaces that flow well, are comfortable and inspiring and have plenty of break out areas can have an extremely positive effect on the workforce.

Growth Rates

As you continue to grow, you’ll want to avoid costly office moves until they are absolutely necessary. Cleverly designed spaces can allow for significant growth within your existing buildings. Taking inspiration from studio or set designs opens up a wealth of cost-effective flexible options.

Industry Talent

You want to attract the cream of the crop, and lure the best people to join your team. Your offices should play a key part in this process, providing an attractive place for people to work that it helps them make what may be a tricky decision to leave a job they are already in and take the risk of moving on to join your business much easier.  

Telling Your Story

Your workspace should be a PR story in its own right. You’ll want to maximise positive press coverage, and you could take your brand beyond your traditional industry titles / sectors of the media and into the design press, the soft-business pages and generate more noise in your own trade press.

Bringing Your Brand to Life

A well-designed office should bring your brand to life in bricks and mortar. Every fibre of your brand can be translated via not only the design of the interiors, but also in bespoke furniture and via carefully curated props and art.

Inspiring Your Team

When your brand is brought to life throughout the space, your team will be living and breathing your brand, drawing inspiration from it on a daily basis. A sense of occasion is key. Every space should have a positive impact on the people using and visiting the space, and be memorable for all the right reasons.

If you have plans to grow, then your workspace environment has a key role to play in creating success.  To explore what may be right for your brand and your business, please do get in touch.  

Studiofibre creates global design language for pioneering fashion brand Farfetch

Studiofibre are proud to launch a series of international, branded spaces for Farfetch, the online destination for consumers to shop from the world’s best boutiques.

We've created a design language to bring the Farfetch brand to life across its workspaces - a new global HQ in London and offices in New York, Hong Kong and Shanghai. Our team have designed and crafted a range of bespoke furniture and delivered over 50,000 square feet of branded interiors which seamlessly integrate working, entertainment and private client shopping spaces.

This latest global design project continues our experience of bringing 2d digital brands to life within 3d bricks and mortar spaces, and complimenting the interiors schemes with bespoke on-brand furniture.

More details to follow soon.

Gallery style entrance hall featuring ‘omnichannel’ live AV wall 

Studio lounge with bespoke Studiofibre double sided sofas

Studiofibre shortlisted for Interior Practice of the Year

We are thrilled to announce that we've been shortlisted in the WIN Awards 2015 'Interior Practice of the Year' category. This is in addition to our place on the shortlist for the 'Workspace Interiors' award for our work with notonthehighstreet.com. The winners are due to be announced in early December - we'll be keeping everything crossed!

Studiofibre feature in Harper's Bazaar

Our Co-Director, Fiona Livingston is featured in this weeks Harper's Bazaar. Discussing her inspiration & an exciting new project, you can read the full interview here.

Vote for notonthehighstreet.com in the SBID International Design Awards 2015

We are pleased to announce that our design for notonthehighstreet.com has reached the final of a prestigious design award and now we need your votes to help us secure the title!

Our design for notonthehighstreet.com has been shortlisted in the 'Office Space' category of the SBID International Design Awards 2015, and the winner is chosen by combination of your votes and the judges score.

To vote for notonthehighstreet.com simply click on the Vote Now banner below to view our entry, and click 'Vote for this Finalist'


Please note you can only vote ONCE in each of the 14 categories, and only one vote per IP address.

The public online voting will close on Friday 18th September at 5:30pm (GMT) with winners announced in late November, so please get voting!

Studiofibre shortlisted for WIN Award

We are excited to announce that our design for notonthehighstreet.com has been shortlisted for the WIN Awards 2015 'Workspace Interiors' category. The winning entry is to be announced in December, watch this space!