So how do you lure the people you want away from their existing jobs?
How do you persuade them to take a leap of faith and join your team?And once you’ve got them, how do you retain them?
There are clearly many factors at play in this process, but given that we all spend the majority of our waking hours at work, the environment we spend our time in is an increasingly important factor.
Offices should be so much more than a place of work for your team.
For example, our client Natalie Massenet, the entrepreneur and founder of the phenomenally successful Net-A-Porter Group, has always maintained that the design of global Net-A-Porter offices have played a key factor in the success of the business.
In the nine years since we formed Studiofibre, we have designed creative concepts for and transformed the workspaces of many high-end household name brands including The Net-A-Porter Group, Farfetch, The White Company, Agent Provocateur, Dunhill, Bicester Village, The British Fashion Council and Not on The High Street.
In our experience, the right workspace has a positive effect on businesses on multiple levels.
Staff Retention
A high staff turnover rate is a headache. Recruitment is a costly and time consuming process, and losing great people can have a negative impact on your business. Well-designed spaces that flow well, are comfortable and inspiring and have plenty of break out areas can have an extremely positive effect on the workforce.
Growth Rates
As you continue to grow, you’ll want to avoid costly office moves until they are absolutely necessary. Cleverly designed spaces can allow for significant growth within your existing buildings. Taking inspiration from studio or set designs opens up a wealth of cost-effective flexible options.
Industry Talent
You want to attract the cream of the crop, and lure the best people to join your team. Your offices should play a key part in this process, providing an attractive place for people to work that it helps them make what may be a tricky decision to leave a job they are already in and take the risk of moving on to join your business much easier.
Telling Your Story
Your workspace should be a PR story in its own right. You’ll want to maximise positive press coverage, and you could take your brand beyond your traditional industry titles / sectors of the media and into the design press, the soft-business pages and generate more noise in your own trade press.
Bringing Your Brand to Life
A well-designed office should bring your brand to life in bricks and mortar. Every fibre of your brand can be translated via not only the design of the interiors, but also in bespoke furniture and via carefully curated props and art.
Inspiring Your Team
When your brand is brought to life throughout the space, your team will be living and breathing your brand, drawing inspiration from it on a daily basis. A sense of occasion is key. Every space should have a positive impact on the people using and visiting the space, and be memorable for all the right reasons.
Studio lounge with bespoke Studiofibre double sided sofas
