Tuesday, 5 December 2017

Heal's and MADE.COM now open at The Mailbox

November 2017 saw the official launch of the new Heal's / MADE.COM / Bo Concept and Design Quarter space within the Birmingham Mailbox. 

Studiofibre were commissioned by Milligan Retail to create a vast 20,000 square foot ‘stage set’ which would provide a flexible blank canvas within which the brands could create their own branded areas.

Photo credit: Tom Bird

Set out like a grid, Studiofibre conceived a stripped back ‘stage set’ narrative, designed to allow each brand to hang their own ‘scenery’ and to be the protagonist of its allocated space.

Marking the first showrooms in the Midlands for both Heal’s and MADE.COM, the brands have been joined by a collection of other homewares, furnishings and accessories retailers including Danish brand BoConcept; Wesley Barrell; Italian smart design experts, Calligaris, famous for giving design lovers the opportunity to create bespoke pieces of stylish, practical furniture since 1923; and The Design Quarter. The Design Quarter features a design-led, curated collection of contemporary furniture, including Content by Conran and SITS, the innovative upholstered hand-made furniture brand.