Wednesday, 29 November 2017

Studiofibre creates 'precious specimen' inspired installation for Mary Katrantzou at Selfridges, London

Mary Katrantzou’s designs are showcased in a museum-inspired setting, including an exotic bird cage, echoing the Tring Museum displays which inspired her collection.

As the designer-makers behind the design of spaces for some of the fashion industry’s best-loved brands including The Net-A-Porter Group, Farfetch and Chaos, we are proud to have created a pop-up space within Selfridges, London for iconic fashion-designer Mary Katrantzou.

The pop-up runs from 20th November 2017 until 14th January 2018.

In 2017, Lord Rothschild commissioned Mary to work on a bespoke project for Waddesdon Manor, and she was given access to the Rothschild collection of creatures and plants housed at Tring Museum. The feathers, insects and other incredible specimens that Mary discovered there inspired her new Resort 2018 collection.

Studiofibre is renowned for creating experiential spaces which bring brands to life via beautiful design narratives and bespoke furniture. The brief from Mary Katrantzou was to create a pop-up installation, in a bijoux space within the Designer Womenswear Department at Selfridges (2nd Floor). The design had to echo Mary’s inspiration, embody the brand DNA and draw shoppers in to discover her exquisite colourful collections.

The sheer beauty of Mary Katrantzou’s extraordinary use of colour, luxurious fabrics, volume and proportion is showcased within a beautiful bird cage, presenting the creation as a curiosity in a collection: a precious specimen to be carefully preserved and enjoyed in perpetuity.

“It was wonderful to partner with Studiofibre to create our Mary Katrantzou pop-up space at Selfridges. Working closely with the team we designed a concept that brilliantly showcases the Resort 2018 collection in an elegant gilded cage inspired setting against a rich bespoke fabric upholstered backdrop.” 

Mary Katrantzou

Birds decorate the structure, a nod to both the Tring collections and the fauna found in the grounds at Waddesdon Manor. Studiofibre covered the walls of the pop-up with Mary Katrantzou’s woven peacock feather textile – a fabric she created for one of the bespoke dresses for the Waddesdon Manor exhibition. This sumptuous backdrop is juxtaposed with key pieces from the Resort 2018 collection, resulting in a visually arresting kaleidoscopic cacophony of colour designed to catch the eye of visitors across the shop floor.

“At Studiofibre we are fascinated by colour, shape, texture and unique displays, so this project was perfect for us! We have successfully made a big impact in a small space and on a limited budget, providing a totally bespoke solution. It’s a pleasure to create a second pop-up for Mary and her team, following on from the success of the space we designed for her in the Bon Marché (Paris) earlier this year.”

Fiona Livingston – Co-Founder - Studiofibre