Thursday, 15 June 2017

Studiofibre creates op-art inspired pop-up shop for Mary Katrantzou in Le Bon Marché, Paris


State-of-the-art digitally printed vinyl floor invites shoppers to step into the colourful, graphic world of the iconic fashion designer.



Continuing our work designing spaces for some of the fashion industry’s best-loved brands including The Net-A-Porter Group, Farfetch, Chaos and Anya Hindmarch, we have created a pop-up space in the high end department store Le Bon Marché (Paris) for iconic fashion-designer Mary Katrantzou. The pop-up runs from 2nd June 2017 for six weeks at 24 Rue de Sèvres, 75007, Paris.

We specialise in creating experiential spaces which bring brands to life via beautiful design narratives and bespoke furniture, and we were presented with the ultimate challenge by Mary and her team: To design a high-impact, bijoux 150 square foot space to bring the brand to life with a cost effective scheme, and with just two weeks notice! The lack of any walls around the pop-up space presented an additional design challenge.

Ian & Fiona Livingston, the Co-Founders of Studiofibre, carefully analysed the Mary Katrantzou brand and drew inspiration from its DNA – the revolutionary digital prints for which Mary is renowned.

A sense of movement, luxurious textures, repeating graphic shapes and a rich colour palate characterise Mary Katrantzou’s collections. Studiofibre examined the archives and, in close collaboration with Mary and her team, settled on the iconic ‘Optic Flower’ – a strong, colourful design symbolic of Mary’s design ethos.

In the absence of any walls to form a focal point, Studiofibre decided to use the floor to maximum effect. A bespoke, digitally printed vinyl floor was commissioned and The Optic Flower was re-created as a repeating shape, enticing passing shoppers to literally step into Mary’s world. As practical as it is eye-catching, the floor is slip-resistant and durable.

Mary Katrantzou’s Spring / Summer 2017 collections are suspended above four interconnecting, colour-pop Optic Flowers, resulting in a spellbinding riot of colour, graphic patterns and an mesmerising illusion of movement.

Two bespoke flower shaped plinths, made from high-density foam and topped with gold acrylic, provide a central point for the Optic Flowers, displaying handbags and accessories.


 

“We are delighted to have Studiofibre on board as our design partners. What has been achieved, on a very tight timeframe, has taken the essence of the brand and brought it to life in a highly creative way. Hopefully this is the first of many projects we will be working on together.”

Mary Katrantzou

“This project allowed us to explore our obsession with shape, texture and abstract optical illusions and, on a personal level, the chance to work with one of my favourite designers! The various design challenges helped us focus on bringing Mary’s brand to life and making a big impact in a tiny space – not to mention a very tight timeframe! This project proves that big budgets are not always required for a beautifully branded bespoke space 
– it’s about creative thinking, fast-team work and a solid understanding of the brand.”

Fiona Livingston, Co-Founder, Studiofibre




Saturday, 3 June 2017

Luxury Briefing feature interview with Studiofibre's Fiona Livingston

Luxury Briefing (Issue 196) talk to our co-founder & Creative Director, Fiona Livingston about Studiofibre's development over the last ten years, working with high-profile digital retail brands, our vision for the future, technology & inspiration.


"We design experiences — it doesn’t matter if it’s retail or workspace. Working with future shopping experiences, people understand that these barriers have dissolved."

Fiona Livingston, Studiofibre



"We see tech as an enabler rather than the star of the show. 
Our viewpoint on it is that we are trying to create environments that are a little more human, so while we completely embrace technology, we like to make it more stealth."

Fiona Livingston, Studiofibre



Each month, the Luxury Briefing charts luxury news from around the world, features key people and tackles issues relating to the industry.

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