Wednesday, 10 August 2016

Workspace design that sets the scene

We believe that navigating around a brand's physical space should be an immersive brand experience from beginning to end.  A particular area of expertise for Studiofibre is working with digital brands, who have no bricks and mortar retail stores and have never had branded spaces. 

We understand that a brand’s physical space has to work hard on multiple levels - with one important area being PR and Marketing.  With this in mind, we often create an area within each design which provides an iconic backdrop for the CEO when being photographed or interviewed.  This ensures interesting pictures for the press with a backdrop that is totally on brand.

Here are just a few of our designs that have set the scene recently for these high profile, business leaders:

Natalie Massenet | Founder, Net-A-Porter Group
The balcony Natalie used for portrait shots within her Net-A-Porter London HQ (designed by Studiofibre) overlooked the main workspace area. The balcony was designed to represent the elegance and style of Net-A-Porter and was described as the ‘most Instagrammed balcony in the business world’ by Claudia Croft in Sunday Times Style.

Jose Neves | Founder, Farfetch
Farfetch have recently relocated to a series of global spaces designed for them by Studiofibre.  Jose’s most recent profile shots, including one that was on the billboard in Times Square, New York recently were shot in his London HQ studio lounge area.  The giant ‘pixel’ screen carved out of walnut, was designed by Studiofibre to represent Farfetch's mix of pioneering technology and curated luxury.

Holly Tucker | Co-Founder, 
Notonthehighstreet is a brand characterised by crafted, fun items that are not found everywhere. Studiofibre created a unique desk for Holly, which encapsulated the essence of both the brand she created and the blog she now writes.  A colourful, hand crafted, stackable bureau.  Holly has been featured in the Sunday Times and other publications at her desk.

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